The Responsibility of Marketing for Rare Diseases
PharmaVOICE Trends for the Future: Laurie Bartolomeo shares insight into the motivations of marketing to patients with rare diseases. The responsibility to patients is heightened in the rare disease space, she explains, and where there is greater need, there is greater reward.
DUDNYK NAMED MM&M HEALTHCARE AGENCY OF THE YEAR AWARD WINNER
Wins Silver Award in small agency category.
Dudnyk Named PM360 Trailblazer Gold Award Winner
Agency recognized five times including Direct-to-Patient Campaign and Professional Campaign.
EVP CD Laurie Bartolomeo stresses the importance of advocacy groups
A rare disease requires an exhausting level of diligence and attention.
Dudnyk Named PM360 Trailblazer Award Finalist in Multiple Categories
Agency recognized five times including Direct-to-Patient Campaign and Professional Campaign
Dudnyk Named a Best Place to Work
The Philadelphia Business Journal and Quantum Workplace have named Dudnyk a Best Place to Work. The agency received the honor at a breakfast banquet at The Filmore this morning, achieving recognition in the category of medium-sized companies with 50-99 employees.
Working with Advocacy Groups
MM&M asked Laurie Bartolomeo how marketers can partner with advocacy groups to achieve brand objectives for rare disease patients.
Dudnyk in the latest PhillyAdNews
Find out exactly what we mean by The Unifying Effect, our new agency branding, in the latest issue of PhillyAdNews.
2017 MM&M Top 100 Agency
Dudnyk is honored to be featured, once again, as a top 100 agency by MM&M.
Client and Agency Do's and Don'ts
Like all good relationships, a successful client and agency partnership relies on transparency, communication, trust and commitment. Annemarie Armstrong, along with Dudnyk client Manny Gaspar of Shire, share with PharmaVOICE just what makes their collaboration so strong.
Expert Q & A on The Patient Journey in the June MM&M
The June issue of MM&M includes an expert Q & A on The Patient Journey, and the struggle to get it right. Laurie Bartolomeo contributes.
The Unifying Effect
Inspiring empathy, understanding, and shared responsibility in HCP-patient interactions
Dudnyk Introduces New Agency Branding, Identifies The Unifying Effect
New positioning, web site, and ad campaign underscore the importance of uniting patients and HCPs
Overcoming Marketing Roadblocks
Laurie Bartolomeo weighs in on the biggest roadblocks pharma marketers face.
A Nuanced Message: Marketing to the Rare Diseases Community
Marketing to rare disease communities requires a different kind of strategy.
Healthcare marketing powerhouse brings her expertise to Dudnyk
Annemarie Armstrong has joined the agency as EVP, Director of Client Services.
Brand differentiation is key in rare disease space
The rare disease landscape is moving toward something more familiar: a competitive landscape.
Laurie Bartolomeo―Relentless Pursuit of Excellence
PharmaVOICE 100 is an annual list of the most influential and inspirational leaders from across all sectors of the life-sciences industry. Laurie Bartolomeo, EVP, Creative Director, was honored for motivating colleagues, clients, doctors, and patients.
Dudnyk nominated for coveted Agency of the Year award
Dudnyk moves one step closer to repeating its 2014 performance as Agency of the Year winner with MM&M’s announcement of the 2016 nominations.
Better methods of collecting, analyzing, and using data can lead to better patient experiences
Drew Desjardins, EVP, Chief Strategy Officer, explained the need for leveraging real-time data to craft marketing strategies that work in PharmaVoice’s feature article, “Data Analytics Create Better Commercial Strategies.”
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