Speak directly and say only what you mean. Be loyal to the things you say you are going to do. Keep your promises.
The Responsibility of Marketing for Rare Diseases
PharmaVOICE Trends for the Future: Laurie Bartolomeo shares insight into the motivations of marketing to patients with rare diseases. The responsibility to patients is heightened in the rare disease space, she explains, and where there is greater need, there is greater reward.
The Philadelphia Business Journal and Quantum Workplace have named Dudnyk a Best Place to Work. The agency received the honor at a breakfast banquet at The Filmore this morning, achieving recognition in the category of medium-sized companies with 50-99 employees.
Like all good relationships, a successful client and agency partnership relies on transparency, communication, trust and commitment. Annemarie Armstrong, along with Dudnyk client Manny Gaspar of Shire, share with PharmaVOICE just what makes their collaboration so strong.
Laurie Bartolomeo―Relentless Pursuit of Excellence
PharmaVOICE 100 is an annual list of the most influential and inspirational leaders from across all sectors of the life-sciences industry. Laurie Bartolomeo, EVP, Creative Director, was honored for motivating colleagues, clients, doctors, and patients.
Better methods of collecting, analyzing, and using data can lead to better patient experiences
Drew Desjardins, EVP, Chief Strategy Officer, explained the need for leveraging real-time data to craft marketing strategies that work in PharmaVoice’s feature article, “Data Analytics Create Better Commercial Strategies.”