The Patient Experience is not a Journey
The experience of so many patients today, those with rare, life-long, hereditary and even some chronic conditions, is not a linear journey with a beginning and an end. Lori Thatch, RN, contributes her thoughts on the Patient Experience to PM360.
The Agency of the Future
The advertising agency of the future may be more virtual than it is today, but the principles by which we work remain as important as ever. Chris Tobias shares his thoughts in the PharmaVOICE Agency Executive Roundtable.
Dudnyk Named PM360 Trailblazer Award Finalist in Multiple Categories
Dudnyk has been named a finalist in three different categories in the tenth annual PM360 Trailblazer Awards. The Trailblazer Awards are given to outstanding companies, marketers, and marketing teams for initiatives that represent the best of the healthcare marketing industry.
Dudnyk Gives Back –Simon’s Heart Campaign Kicks Off in Philly Mag
Dudnyk has partnered with Simon’s Heart, an organization that raises awareness about sudden cardiac arrest in children and offers free heart screenings that can detect underlying conditions. Giving back has always been a cornerstone of our agency culture, and this partnership, which will make a difference right here in our community, resulted in the creation of an emotional awareness campaign that launched this month in Philadelphia magazine.
Dudnyk Named a Best Place to Work
For the second year in a row, The Philadelphia Business Journal and Quantum Workplace have named Dudnyk a Best Place to Work.
Dudnyk Earns Multiple MM&M Award Nominations
Dudnyk earned five coveted spots on the Medical Marketing & Media (MM&M) Short List, including, for the third year in a row, Healthcare Agency of the Year.
Digital Dream Projects
PM360 asked marketers to share their digital dream projects. Drew Desjardins wants to see AR-aided rare disease diagnosis.
Client-Agency Relationships 101
Strong relationships require an investment of time, energy, and meaningful engagements. Annemarie Armstrong talks about the key to balancing client-agency relationships in PharmaVOICE.
How to succeed in a rapid-paced, ever-changing industry: my belief and advice to younger generations
President Christopher Tobias, PhD, shares the most important lessons he’s learned during his career so far.
Six Campaigns for Orphan Drugs That Use Real Patients as Advocates
In the May issue of MM&M, Dawn Hastings, associate creative director, takes a look at six campaigns for orphan drugs that use real patients as advocates.
MedAd News Annual Agency Issue
The much-anticipated annual agency issue of MedAd News included a terrific feature on Dudnyk.
From Bench to Bedside: Witnessing Firsthand the Power of Science to Transform Lives
When Jahda Hill, PhD, scientific director, left the lab to join Dudnyk, she never anticipated she would eventually work on the launch of the first therapy based on RNA interference—a scientific approach she used throughout her graduate and postdoctoral training.
Achieving authenticity with patients requires getting personal
The first time I met a person with a rare disease, I was young, less experienced, and completely unprepared for how the interaction would shape my perspective and ultimately lay the foundation for a career that would challenge and inspire me.
Dudnyk Named Finalist for Agency of the Year
Med Ad News Announces Nominees for the 29th Annual Manny Awards
Dudnyk featured among PM360 Greatest Creators
In the Greatest Creator issue, PM360 showcases some of the best creative work from agencies serving the life sciences industry from the past year.
The Value of Online Support Groups in Rare Disease Communities
The existence of online support groups is changing the way people deal with rare
diseases. EVP Laurie Bartolomeo shares her insights on the role that pharma
marketers can play.
From industry to agency-what I learned when I made the big leap
In early 2015, I knew it was time for a career change. After starting as a sales analyst, then completing an MBA and working as a product manager at a large pharmaceutical company, I had advanced to vice president of marketing at a smaller firm, and yet I was ready for something new.
A Private Look Inside a Closed Online Rare Disease Community
Online support groups are helping rare disease families cope with the unthinkable. Here are just 3 ways one such group has empowered my family.
Dudnyk Wins Pharma Choice Gold Award from PM360
PM360, a leading trade magazine in the pharmaceutical, biotech, and medical device industries, has awarded Dudnyk the Gold Pharma Choice Award for Professional Print Campaign for Flexion Therapeutics’ Zilretta.
Dudnyk’s “Mantra” campaign for Shire’s Firazyr earns PM360 Pharma Choice Award
The campaign Dudnyk created for Shire’s Firazyr, called “Mantra,” took home the Bronze award for DTC/DTP.
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Trademarks are the property of their respective owners.
Trademarks are the property of their respective owners.