Speak directly and say only what you mean. Be loyal to the things you say you are going to do. Keep your promises.

A tele-revolution in rare disease

In the all-new @MMM eBook, Kristin Morris offers insight into how the COVID-19 pandemic spurred a critical opportunity to re-examine how we create authentic patient connections.

Fishawack Health reorganizes as global commercialization partner for a postpandemic world

Multiple Fishawack Health businesses unite to provide cohesive Commercial, Consulting, and Medical Communications offering.

Dudnyk Named Finalist for Multiple Trailblazer Awards

Dudnyk has been named a finalist for six Trailblazer Awards, including Company of the Year by PM360.

Pandemic challenges for rare disease patients

Kathy Heupler discusses how the coronavirus pandemic can present medication adherence challenges to rare disease patients and what solutions can be offered virtually in the latest article from PM360.

Numbers, Robots, and other Critical Truths About Rare Disease

The way in which we think about the prevalence, diagnosis, and economics of rare diseases makes sense. Until it doesn’t. We must recognize a few important truths to ensure that the future of rare is as bright as it deserves to be.

Dudnyk Wins the Heart Award

Dudnyk was awarded the Heart Award by Med Ad News at the 31st annual Manny Awards, a virtual celebration of the industry leaders in pharmaceutical and healthcare advertising that was held last evening.

Commanders & Chiefs

The role of the agency chief creative officer requires a unique balance of artistry, science, and channel expertise.

Dudnyk featured in MM&M Agency 100

Dudnyk created an album cover, “UNIFY,” and now it’s featured in this year’s MM&M Agency 100! Our Unifying Effect is just one of the many elements that sets us apart in this space, as well as our specialties in rare disease, oncology, and molecular medicine, and commitment to underserved patient populations.


Annemarie Armstrong has been recognized as a leading launch expert. Read about her strategies for executing a successful rare disease product launch.


Sales reps can use technology to maintain HCP engagement, but expectations are higher than ever.

My Other Quarantined Life

PM360 asked readers how they are coping with life under quarantine, and three Dudnyk team members shared how they are spending their time these days.

Dudnyk Nominated for Agency of the Year by MedAd News

For the third year in a row, Dudnyk was nominated as Agency of the Year by Med Ad News. This third nomination follows a win in this category last year.

Dudnyk Launches Video Series Showcasing the Mysteries of Agency Life

In #idontspeakagency, families answer the question “What exactly do we do at work?”

How to Create a Powerful Brand that Bonds with Rare Disease Customers

Drew Desjardins considers the nuances of the rare disease category when defining the unique selling proposition of a brand.

Brand Bonds: Agency-Client Relationships

There are many factors that produce successful agency-client relationships: communications, transparency, clear expectations, respect, and appreciation.

Keeping the employee experience front and center during challenging times

Balancing employee safety and well-being with company vitality is critical for organizations right now as they navigate this period of change that demands rapid responses to complex situations.

Does your brand have a customer-centric plan in place to weather the pandemic?

The COVID-19 pandemic presents both new challenges and opportunities for brand teams. The choices and business decisions we make now may have a lasting impact on our business goals moving forward. A customer-centric approach with multiple channels in mind now becomes more important than ever.

Fishawack Health's response to COVID-19

We're all in different territories but even though we're working from home we're not working alone. See Fishawack Health's response to COVID-19.

Building Advocacy Partnerships

A collaborative partnership can help ensure that patients get the most up-to-date information on their disease and treatment options.

Patient Stories Can Bridge the Gap Between Pharma and Patients

In a society in which technology has made possible virtual connections in a matter of seconds, are there other ways we should be better engaging with the patient audience?

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