The Rise of the Empowered Patient

by Laurie Bartolomeo, EVP Creative Director

Many of the rare disease advocacy groups that exist today were started or inspired by parents looking to draw attention and resources to their children’s conditions, and their passion and hard work is at the heart of the incredible progress we are now seeing in this space.
 
I predict that 2020 will continue to see the rise of the empowered patient in driving real change in our industry. Patient advocacy is especially paramount in ensuring the adoption of orphan brands.

Find out more of Laurie’s predictions for 2020 in Med Ad News »

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