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2019 Agency of the Year

PHARMAVOICE FEATURES LAURIE BARTOLOMEO IN WOMEN OF THE WEEK ISSUE

by PharmaVOICE Staff

To be a true leader, you have to earn the respect and trust of people around you.
 
As EVP, Creative Director at Dudnyk, Laurie Bartolomeo loves “the excitement of coming up with new ideas, making them come to life, and presenting them to clients.” As a mother of a child with Angelman Syndrome, a rare disease, the work that she helps create around rare disease awareness and orphan brands only makes her love for rare disease creative grow stronger.
 

“It’s one thing to grab attention and break the book so to speak, but to really change behavior and move the needle you have to hit on some internal truth, something that’s going to resonate with the audience in a way that’s powerful and makes them reconsider their mindset and behavior.”

 

Read more about Laurie’s passion for rare disease awareness and treatments »