Dudnyk Wins Two Pharma Choice Awards from PM360


Agency takes Gold and Silver

[Horsham, PA]—Dudnyk has earned two Pharma Choice Awards from PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. The agency’s pro bono “Protect Your Heart” campaign for Simon’s Heart was named the gold winner in the philanthropic category, and “Nurture Their Eyes” for Eyevance Pharmaceuticals won silver in the multichannel category.

Dudnyk’s partnership with Simon’s Heart began in 2018 to help support the organization’s mission to provide free heart screenings for student athletes in an attempt to reduce the number of sudden cardiac arrest (SCA)—the #1 killer of student athletes. The multichannel campaign exceeded its goals in six weeks, and has been decorated with many industry awards including two Trailblazers, two Mannys, the Faces of Philanthropy, two Silver Addys, and a nomination for Best Philanthropic campaign from MM&M. Most importantly, two lives were potentially saved as the result of previously undiagnosed conditions that were detected at the screening event.

For client Eyevance, Dudnyk’s award-winning campaign persuaded eye care providers who treat patients with dry eye disease to recommend FRESHKOTE PF, a superior lubricant drop. The resulting campaign immersed the viewer in the feeling of moisturizing and nourishing relief that FRESHKOTE PF provides.

“We are grateful to PM360 for this recognition, and as always, grateful to our clients who trust us to develop these campaigns and projects,” said Christopher Tobias, PhD, Dudnyk president. “To see the Simon’s Heart campaign be continuously celebrated by our industry peers is particularly rewarding, as this was our first full-scale philanthropic effort and we witnessed first hand how our work helped children in our own community.”

Since 2009, the PM360 Pharma Choice awards has served as the only industry awards to recognize outstanding achievement and creativity in healthcare marketing by allowing the industry as a whole to choose the winners. All submissions are placed online where anyone in the industry can vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. More than 7,000 votes total were cast to decide this year’s winners.

The winning work is featured in the January/February 2020 issue of PM360. And can be viewed online at www.pm360online.com/2019-pm360-pharma-choice-award-winners.

Independently owned for the past 25 years, Dudnyk is an award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. They leverage strategic, scientific, and highly creative capabilities to serve clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines. Dudnyk is member of the Fishawack Group of Companies. Fishawack is one of the world’s leading independent healthcare communication specialists, with offices in the UK (London, Oxford, Knutsford, Brighton), US (San Diego, Philadelphia, St. Louis), and India.

Learn more at dudnyk.com or @DudnykHealth.

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