September 23, 2019, Horsham, PA— PM360 has named Dudnyk a Trailblazer Award winner for Best Consumer Website/Online Initiative for Simon’s Heart. The Trailblazer Award, which is given to outstanding companies, marketers, and marketing teams for initiatives that represent the best of the healthcare marketing industry, is the latest industry recognition the agency has earned for its work on behalf of the Philadelphia-based non-profit Simon’s Heart.
Dudnyk’s partnership with Simon’s Heart began in 2018 to help support the organization’s mission to provide free heart screenings for student athletes in an attempt to reduce the number of sudden cardiac arrest (SCA)—the #1 killer of student athletes. Dudnyk sought to bolster awareness of SCA as well as drive registration for a free heart screening that would check Philadelphia-area kids for undetected heart conditions. The multichannel campaign exceeded its goals in six weeks, with screening registration reaching full capacity, as well as increased visits to the Simon’s Heart custom screening landing page, website, and increased donations to the organization. Most importantly, two lives were potentially saved as the result of previously undiagnosed conditions that were detected at the screening event.
“Our partnership with Simon’s Heart has been particularly rewarding, as it was our first full-scale philanthropic effort, and we witnessed our work directly impact the lives of children in our community. To have this project be continuously recognized and rewarded by our industry peers is incredible,” said Christopher Tobias, PhD, Dudnyk president. “The Trailblazer Awards showcase the full range and depth of talent across our industry, and to be chosen as winners from this body of work is tremendous. We are grateful to PM360, and grateful to our clients who trust us to bring these campaigns and projects to life.”
Dudnyk was also named a finalist for four other Trailblazer awards:
- Best Social Media Campaign for Simon’s Heart
- Best Professional Website/Online Initiative for Alnylam Pharmaceuticals
- Best Patient/Consumer Education for PTC Therapeutics
- Best Unbranded Campaign for PTC Therapeutics
The Simon’s Heart campaign continues to generate industry awards and accolades for Dudnyk. To date, it has been awarded the following:
- Two Manny Award nominations from MedAd News
- Faces of Philanthropy Award
- Two Silver Addy Awards
- Louix Award
- MM&M Nomination for Best Philanthropic Campaign
The 2019 Trailblazer Awards were celebrated on September 19th at Gotham Hall in New York City.
Independently owned for the past 25 years, Dudnyk is an award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. They leverage strategic, scientific, and highly creative capabilities to serve clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines. Dudnyk is member of the Fishawack Group of Companies. Fishawack is one of the world’s leading independent healthcare communication specialists, with offices in the UK (London, Oxford, Knutsford, Brighton), US (San Diego, Philadelphia, St. Louis), and India.
Learn more at dudnyk.com or @DudnykHealth.