Dudnyk Nominated for Agency of the Year by MedAd News
−After winning last year, Dudnyk is nominated again, for the third year in a row−
April 30, 2020, Horsham, PA—For the third year in a row, Dudnyk was nominated as Agency of the Year by Med Ad News. This third nomination follows a win in this category last year. Dudnyk was also nominated for two additional Manny Awards, Best Nonbranded Campaign and The Heart Award. The 31st annual Manny Awards, a celebration of the industry leaders in pharmaceutical and healthcare advertising, will take place in June.
“It is truly an honor to be nominated as Agency of the Year again this year,” said Christopher Tobias, PhD, President. “We continue to work hard every day to exceed our clients’ expectations and maintain their trust, and winning this award last year fueled us to push ourselves even further. We are grateful to our clients for the privilege to help deliver their life-changing therapies to market, and to the Manny Awards for the recognition of the important role of healthcare communications.”
Dudnyk was named a finalist in two additional categories, Best Nonbranded Campaign and The Heart Award. The objective for the Nonbranded BED Campaign was to increase psychiatrists’ awareness of the real impact of binge eating disorder (BED) on patients’ lives and to help establish the understanding of BED as a real medical condition that patients cannot overcome alone. People living with BED describe it as being trapped in a vicious cycle that they cannot control or escape. The campaign depicts how overwhelmed they feel—BED “consumes” them, impacting their lives far beyond an actual binge-eating episode.
The agency is particularly proud of earning The Heart Award nomination. Dudnyk has always had a strong commitment to the idea of “giving back,” and has been involved with multiple fundraisers and charitable events over the years. Three years ago the agency decided to increase its participation in a major way—dedicating significant dollars, time, and resources to sustainable philanthropic efforts supporting important causes in the Philadelphia area. After experiencing the magnitude of benefits to our employees, culture, and daily agency life, the agency is committed to growing its pro bono efforts and using its skills and talents to improve our local communities.
Candidates for the Agency of the Year awards are judged upon such criteria as creative track record, management strength, financial performance, strategic thinking, account wins and losses, and ability to attract talent. Dudnyk is nominated for Category III, which comprises agencies with income of less than $25 million. Dudnyk was nominated in this same category for the first time in 2018 and won this award in 2019.
For three decades, the Manny Awards have paid tribute to the creative work of agencies who have served the healthcare market and have made valuable contributions to the industry. Award categories are separated into those voted on by industry peers, those nominated by industry peers, and those selected by the editors of Med Ad News.
Independently owned for the past 25 years, Dudnyk is an award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. They leverage strategic, scientific, and highly creative capabilities to serve clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines. Dudnyk is member of the Fishawack Group of Companies. Fishawack is one of the world’s leading independent healthcare communication specialists, with offices in the UK (London, Oxford, Knutsford, Brighton), US (San Diego, Philadelphia), and India.
Learn more at dudnyk.com or @DudnykHealth.