Dudnyk Named PM360 Trailblazer Gold Award Winner

Agency wins Gold for Best Direct-to-Patient Campaign Category for 2nd Year in a row

September 22, 2017, Horsham, PA—Dudnyk has earned another Gold Trailblazer Award in the Direct-to-Patient category, this time for Firazyr, a medication from Shire indicated for the treatment of hereditary angioedema (HAE) attacks. The Trailblazer Awards, sponsored by PM360, a leading trade magazine, recognize outstanding achievement and innovation in healthcare marketing.

"Working closely with HAE patients, Dudnyk was able to identify a powerful insight surrounding the critical thoughts involved while patients recognize an attack, determine when to treat and how to work through and ultimately past these unpredictable events," said Christopher Tobias, PhD, Dudnyk president. "We remain grateful to these patients for sharing their individual challenges, and for the trust that Shire continues to place in us."

"The powerful and effective Firazyr campaign elicited an emotional reaction that encouraged patients to treat each attack as soon as it occurs. The Trailblazer Award competition consistently showcases the best and most impactful campaigns in our industry, and to be named the Gold Winner is a distinction that we are very proud of."

HAE is a rare disease associated with unpredictable, painful, and potentially fatal swelling attacks of the face, extremities, abdomen, or throat. Firazyr is an on-demand, portable treatment, which patients carry at all times in case an acute attack occurs. Attack resolution is more successful when attacks are treated quickly after symptoms appear, but patients were often waiting too long to intervene. Shire worked with Dudnyk on a campaign to convey the simple, clear message: Don’t wait. The campaign’s mantra: "Feel the symptoms. Treat the attack. Take on the day."

The PM360 Trailblazer Awards were announced at a gala on September 14th at Gotham Hall in New York City.

Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.

Learn more at dudnyk.com or @DudnykHealth.

Contact: Heather Brucker