Dudnyk Named PM360 Trailblazer Award Finalist in Multiple Categories

Agency recognized five times including Direct-to-Patient Campaign and Professional Campaign

September 13, 2017, Horsham, PA—Dudnyk has been named an award finalist in five distinct categories in the ninth annual PM360 Trailblazer Awards. The Trailblazer Awards are given to outstanding companies, marketers, and marketing teams for initiatives that represent the best of the healthcare marketing industry.

“We are proud to have our efforts recognized among some of the most influential agencies and companies in our industry,” said Christopher Tobias, PhD, Dudnyk president. “The Trailblazer Awards are highly respected among our competitors and clients, and to be named as a finalist in so many varied categories is a testament to the depth of talent and creativity of our colleagues at Dudnyk.”

Dudnyk was named a finalist in the following categories:

  • Marketing Team of the Year: Defitelio Marketing Team for client Jazz Pharmaceuticals
  • Product/Service Launch: BromSite “Knight” for client Sun Ophthalmics
  • Professional Campaign: BromSite “Knight” for client Sun Ophthalmics
  • Agency Self-Promotion: “The Unifying Effect” for Dudnyk
  • Direct-to-Patient Campaign: Firazyr “Mantra” for client Shire


“I am especially proud that Dudnyk was recognized in the self-promotion category. “The Unifying Effect” uniquely illustrates our strongly held belief that specialty brands are most successful when healthcare professionals and patients are united in understanding, empathy, and shared responsibility,” said Tobias.

The Trailblazer Awards will be celebrated at a gala on September 14th at Gotham Hall in New York City.

In the striking new ad campaign, images of patients and HCPs are merged in a way that demonstrates the interdependence of both audiences. The campaign was rolled out in the April issue of MedAd News and will be featured prominently in all of the leading industry journals throughout the year.

Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.

Learn more at dudnyk.com or @DudnykHealth.

Contact: Heather Brucker

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