The role of the agency chief creative officer requires a unique balance of artistry, science, and channel expertise.
There are many factors that produce successful agency-client relationships: communications, transparency, clear expectations, respect, and appreciation.
We're all in different territories but even though we're working from home we're not working alone. See Fishawack Health's response to COVID-19.
A collaborative partnership can help ensure that patients get the most up-to-date information on their disease and treatment options.
In a society in which technology has made possible virtual connections in a matter of seconds, are there other ways we should be better engaging with the patient audience?
To be a true leader, you have to earn the respect and trust of people around you.
The road to a first commercial launch is exciting, and yes, stressful at times. But when helping to bring a lifesaving or life-changing new therapy to patients, it’s worth the trip.
Launching a global rare disease brand is exciting, as well as uniquely challenging at times.