Pursue excellence in everything you do. Strive to exceed expectations and over-deliver on client commitments on a daily basis.

Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.


We believe that it’s only when healthcare professionals and patients reach a certain level of understanding and shared responsibility that a brand can reach its full potential. This is especially true for specialty healthcare and rare disease brands.

Patients are increasingly becoming involved in their care, seeking to learn more about their disease and connect with others in their community. That is why, now more than ever, it is essential to understand how both healthcare professionals and patients impact prescribing behavior and the entire treatment experience.

At Dudnyk, we specialize in reaching specialty audiences. Through our insight-driven process, we create authentic brand experiences that unite healthcare professionals and audiences. Through our communications, we help bridge the gap between healthcare professionals and their patients, creating unifying conversations and experiences—and making sure your brand exceeds expectations.

Our Process

  • Brand History
  • Audience Share of Voice
  • Competitive Landscape Analysis
  • Literature Reviews
  • Custom Market Research
  • Brand Workshop
  • Social Listening
  • Insight Mining
  • User Profiling
  • Clinical Data Evaluation
  • Strategic Foundation
  • Personas
  • Positioning & Messaging
  • Content Plan
  • UX/UI Analytics Framework
  • Brand Advertising
  • Physician, Patient & Unbranded
  • Disease Education
  • Websites & Microsites
  • iPad & Mobile Apps
  • Email & Direct Mail Marketing
  • Animation & Video

Core Values

Be Your Best

Pursue excellence in everything you do. Strive to exceed expectations and over-deliver on client commitments on a daily basis.

Keep Learning

Embrace opportunities for growth. Through innovation and inspiration, we can overcome any challenge and achieve any goal.

Honor Your Word

Speak directly and say only what you mean. Be loyal to the things you say you are going to do. Keep your promises.

Believe in Others

Value those around you. Treat each other with dignity and respect. Know that our success depends on our collective talent and strengths.

Never Give Up

Things will not always be perfect, and failure is inevitable. If we keep trying and pushing toward our vision, anything is possible.

How can we unify audiences for your brand?

Our Clients

  • Aurinia
  • MacroGenics
  • Takeda
  • Jazz
  • Retrophin
  • United Therapeutics
  • Eyevance
  • Alnylam
  • PTC Therapeutics

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