Work

work

Sjögren’s Syndrome—Sunflowers

Sjögren’s Syndrome—Sunflowers

It currently takes an average of 4.7 years to diagnose Sjögren’s syndrome, an autoimmune disease affecting as many as 4 million Americans. Nicox, working with the Sjögren’s Syndrome Foundation, set out to change that.

Sjögren’s syndrome often has early symptoms of dry eye, yet many eye care professionals didn’t believe that they were seeing undiagnosed Sjögren’s syndrome patients in their practices. The “Drying Sunflowers” campaign highlighted the problem in an emotional manner, showing initial, mild symptoms in the shape of an eye on the first flower and then the progression to a condition of full body dryness. The last flower mimics the body and captures the feeling of helplessness and pain.

Related ProjectsYou might also be interested in these

Branded Animation

Disease State Awareness Campaign Rollout

Start a Conversation

Tell us about you

required
required

Tell us how we can help you

Tell us more

required
Your Message Has Been Sent!   Thank you for contacting us.
Oops, An error has ocurred!   See the marked fields above to fix the errors.