DUDNYK NAMED MM&M HEALTHCARE AGENCY OF THE YEAR AWARD WINNER

Wins Silver Award in small agency category

October 20, 2017, Horsham, PA—Dudnyk earned one of three coveted Agency of the Year Awards by Medical Marketing & Media (MM&M), winning the Silver in the small healthcare agency category. Agencies in this category had US earnings of up to $15MM.

"We are proud to be included among the winners of the Healthcare Agency of the Year categories by MM&M," said Christopher Tobias, PhD, Dudnyk president. "It is gratifying to be recognized for the incredible contributions each member of our organization is making to change the landscape of healthcare communications."

Dudnyk experienced its most successful year to date in 2016, with exponential growth in income, organic and new client growth, the acquisition of amazing new talent, and the expansion of its office space. Even with all of that, the most significant point of achievement this past year was the launch of The Unifying Effect, new agency branding that articulates the vision that drives everything the agency stands for.

"Dudnyk believes that the success of healthcare brands, specifically those with a rare or specialty focus, relies on an equal appreciation of both healthcare professional and patient audiences. Bringing these two groups together through empathy and shared responsibility is what we call The Unifying Effect," Tobias said. "Our newly evolved branding brings to life our purpose and vision for the future. This Healthcare Agency of the Year award from MM&M affirms the importance of this core vision."

Along with client Sun Ophthalmics, Dudnyk was also named a finalist for the Best Marketing Team Award for the launch of BromSite, a nonsteroidal anti-inflammatory drug indicated for the treatment of postoperative inflammation and prevention of ocular pain in patients undergoing cataract surgery.

The MM&M Awards celebrate creativity and effectiveness in healthcare marketing and communications. An independent panel of industry experts judges submissions. Dudnyk was first named Agency of the Year in 2014, and in 2016 was named a finalist in this same category.

The MM&M Awards were announced at a gala on October 19th at Cipriani Wall Street in New York.

Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.

Learn more at dudnyk.com or @DudnykHealth.

Contact: Heather Brucker
215.837.3111
hbrucker@dudnyk.com