Sjö—Rooted in Dry Eye

For 1 in 10 patients with dry eye, their symptoms are a sign of Sjögren's syndrome, a serious undiagnosed autoimmune disease.

The campaign for Sjö™, an advanced diagnostic test for early detection, needed to establish a sense of urgency and immediately draw the link between dry eye and Sjögren’s syndrome. Eye care professionals needed to understand the consequences of letting a patient with dry eye caused by the autoimmune disease go without a diagnosis. Since the launch of the campaign, over 1,500 patients, 90% of whom would have been overlooked with traditional testing, have been screened for Sjögren’s syndrome using Sjö.

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