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Cavitron—Molar Mountains

To combat a steady loss in market share, Cavitron needed a new brand identity and updated messaging to remind dental professionals of its unmatched engineering and product design, as well as the dedication of Dentsply to continued development and innovation of its medical devices.

The "There's Only One Cavitron" campaign aptly embodied the quality and performance that goes into each product under the Cavitron brand. The outdoor scenes used in the professional campaign depict the spirit of the typical Cavitron user and the Dentsply organization who are both continuously reaching further and discovering new ways to improve patient care.

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