CUBICIN® (daptomycin for injection) is the trusted therapy for complicated skin and skin structure infections (cSSSI) and Staphylococcus aureus bacteremia that can facilitate the transition from hospital to home.
“From Hospital to Home” hones in on the strong emotion evoked by a front door to showcase the trusted value that CUBICIN provides in helping patients transition to outpatient parenteral antibiotic therapy (OPAT). The benefits of CUBICIN for OPAT are manifested in the proximity of the door to the hospital bed, depicting OPAT as an easily achievable goal when CUBICIN is there to guide the way. Reinforcing the idea is a clear, concise headline that mirrors the emotion of the visual while being direct with its message—getting patients home. The tagline “A trusted way forward” captures the essence of the campaign with just a few words and delivers a powerful punctuation to the overall message.