PM360 magazine asked 9 industry experts how they determine the right time to change a brand’s strategy.
Dan Twohig, Director, Analytics, says that you should first review the measurement plan to see whether the appropriate data is being collected, and that the correct key performance indicators are being analyzed.
As Dan points out in his example, you wouldn’t want to prematurely change a solid strategy.
PM360 is a magazine directed toward marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex healthcare environment.