Dudnyk was recognized as the 2014 Most Creative Agency in the healthcare communications industry by Med Ad News during the 25th Annual Manny Awards Show. Led by John Kemble and Laurie Bartolomeo, SVP, Creative Directors, the creative team accepted the award on behalf of the agency in front of 500+ industry peers.
The Manny Awards pay tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to our industry. The distinction of Most Creative Agency is one of the most prestigious awards in healthcare communications. The attainment of this goal has been the driving force behind Dudnyk President Frank X. Power’s vision five years ago to establish a highly effective strategic process and a unique culture that would fuel the agency’s success.
“Twenty-one years ago, Dudnyk was founded on the promise of delivering Bold Healthcare Branding. Consistent with that vision, we've focused our efforts on becoming recognized as the most creative shop in the industry,” said Powers. “We've worked to refine our brand building Incite® process, which has enabled us to consistently achieve breakthrough client work. We developed and attracted top creative talent, strengthened our strategy, scientific, editorial, and account departments, and created a culture that believes in collaboration among all disciplines.”
The agency’s efforts were validated when a panel of peers voted Dudnyk as the most creative agency and the winner of the 2014 Manny award.
“Working with our clients to uncover key strategic and scientific insights before putting pencil to paper is what gets us to great creative. This process ensures our creative work is on target, every time,” added Kemble.
“We are so proud of our talented department of copywriters and art directors who strive to produce meaningful work that influences the actions of healthcare professionals and their patients,” said Bartolomeo.
Powers noted that the agency will be celebrating this win for many months to come.
“I am grateful to Med Ad News for this tremendous honor and so proud of our people and the standout work they do every day on behalf of our clients,” Powers said. “This is a great win for our entire agency as every department is instrumental to the creation of our work.”
About Med Ad News
The pharmaceutical industry's publication of record for more than 30 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 30,000 readers—comprising corporate executives, marketing, sales, and product managers—receive Med Ad News, a publication of Outcomes LLC.