Medical Marketing and Media (MM&M) added a new category—the Healthcare Agency Awards—to its existing list of 29 creative and personality awards. Agencies competing for the title were divided based on 2013 US revenues into “Small,” “Medium,” and “Large” healthcare agencies.
Dudnyk was named the Small Healthcare Agency of the Year for its “breakthrough creative execution, strategic thinking, and strong client testimonials.” One judge said “The agency demonstrates a strong ability to link key messages to emotional, powerful and memorable imagery.”
Dudnyk also took gold for Best Single Professional Print Ad for its Sjögren’s syndrome disease state awareness campaign for client Nicox Ophthalmic Diagnostics. Targeting eye care professionals, the “Drying Sunflowers” campaign establishes the link between dry eye and Sjögren's syndrome to help reduce the time it takes for patients to receive an accurate diagnosis. The striking imagery and copy capture the seriousness of this underdiagnosed and underappreciated condition.
The Drying Sunflower campaign was also a finalist in the Best Use of Direct Marketing category.
“Receiving these two important industry awards is tremendous,” said Dudnyk president Frank X. Powers. “It adds to an impressive list of accomplishments for 2014—starting with Most Creative Agency, Best Interactive Marketing Campaign, Best Single Professional Print Ad, Agency of the Year, and one of the 100 Best Places to Work in PA. Producing great creative for our clients is why we go to work each day, and it’s gratifying when our efforts are recognized by our industry peers and employees.”