New positioning, web site, and ad campaign underscore the importance of uniting patients and healthcare providers
April 21, 2017—Dudnyk has announced the launch of its new brand identity, called The Unifying Effect. The new identity emphasizes the agency’s conviction that the full potential of specialty and orphan brands can only be achieved when the needs and beliefs of patients and HCPs are equally appreciated and aligned.
“The Unifying Effect is at the heart of a true partnership between our agency and our clients to unite patients and healthcare providers through empathy, understanding, and shared responsibility,” says Dudnyk President Christopher Tobias, PhD. “As the healthcare landscape continues to evolve, empowered patients have become a driving force in their own care. Uniting HCPs and the patients they serve by helping them understand each other on a deeper level will undoubtedly lead to better health outcomes, and ultimately, to the realization of full brand potential.”
This belief has long been the backbone of the agency. The Unifying Effect label now gives Dudnyk a voice that clearly identifies and personifies the agency’s vision to its clients and among industry peers.
The launch includes a new web site that illustrates Dudnyk’s extensive experience and showcases its enduring expertise in the rare disease and specialty pharmaceutical areas. Examples of the power of The Unifying Effect are included throughout.
In the striking new ad campaign, images of patients and HCPs are merged in a way that demonstrates the interdependence of both audiences. The campaign was rolled out in the April issue of MedAd News and will be featured prominently in all of the leading industry journals throughout the year.
Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.
Visit our new web site to learn more at dudnyk.com or @DudnykHealth.
Contact: Heather Brucker