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Unbranded

Unbranded promotional efforts making a comeback

The instigator of bold branding espousing an unbranded approach? Sure, Dudnyk has always had, and continues to foster, a thriving unbranded practice, and Barry’s been at the heart of it.

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Multichannel

Frank Powers on market research in a multichannel world

PharmaVOICE magazine reached out recently to top opinion leaders in the pharma marketing world to find out how the multichannel environment is changing market research and messaging.

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