Examples of great content marketing exist in healthcare.
Three examples illustrate how to give your audience relevant, useful information that serves their needs, rather than yours.read more »
After a year of driving change, 3 key learnings stand out for Heather Aton.
"It’s easy to get everyone on board with the fact that change is needed and/or even that it’s going to happen. It is much harder to integrate the experience of helping others to live through it."read more »
Working with orphan diseases has opened my eyes to the plight of patients—and made the desire to reach doctors that much stronger.
Just a few short years ago, I had never even heard of an orphan disease. An orphan disease by definition is a disease that affects a small group of individuals. As a result, symptoms tend to be confused with those of more common conditions, and even upon diagnosis, treatment options can be less readily available. That leaves the patient population as “health orphans.”read more »