Dudnyk infographic on how physicians search

Physicians will change treatment decisions based on their search results.

Physicians acknowledge that the results of search influence their clinical decisions; in one study, 93% of physicians said that they take action as a result of their search, and 55% reported having changed an initial diagnosis based on information they found online.

read more »
Dudnyk senior media planner discusses merits of programmatic buying

Dudnyk's senior media planner, Dani Barsky, weighs in with a call to action for the pharma industry.

In today’s healthcare mediascape, programmatic buying, which has been an industry buzzword for a couple of years now, is becoming a much more prevalent player and clearly can no longer be ignored by the pharmaceutical and medical device companies.

read more »
Dudnyk creative director discusses content marketing as a service

Examples of great content marketing exist in healthcare.

Three examples illustrate how to give your audience relevant, useful information that serves their needs, rather than yours.

read more »
Dudnyk's Heather Aton discusses first year as chief innovation officer

After a year of driving change, 3 key learnings stand out for Heather Aton.

"It’s easy to get everyone on board with the fact that change is needed and/or even that it’s going to happen. It is much harder to integrate the experience of helping others to live through it."

read more »

Start a Conversation

Tell us about you


Tell us how we can help you

Tell us more

Your Message Has Been Sent!   Thank you for contacting us.
Oops, An error has ocurred!   See the marked fields above to fix the errors.