Dudnyk senior media planner discusses merits of programmatic buying

Dudnyk's senior media planner, Dani Barsky, weighs in with a call to action for the pharma industry.

In today’s healthcare mediascape, programmatic buying, which has been an industry buzzword for a couple of years now, is becoming a much more prevalent player and clearly can no longer be ignored by the pharmaceutical and medical device companies.

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Dudnyk creative director discusses content marketing as a service

Examples of great content marketing exist in healthcare.

Three examples illustrate how to give your audience relevant, useful information that serves their needs, rather than yours.

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Dudnyk's Heather Aton discusses first year as chief innovation officer

After a year of driving change, 3 key learnings stand out for Heather Aton.

"It’s easy to get everyone on board with the fact that change is needed and/or even that it’s going to happen. It is much harder to integrate the experience of helping others to live through it."

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Dudnyk core values drive culture

Culture isn’t what you say. Culture is what you do

How our agency built its culture on common values and that has made all the difference to employees and clients.

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