The July/August 2017 issue of Philly Ad News includes a feature on Dudnyk and the new agency branding, The Unifying Effect, on page 18.
Full text below courtesy of Philly Ad News.
Dudnyk introduces new agency branding
Dudnyk has announced the launch of its new brand identity called The Unifying Effect. The new identity emphasizes the agency's conviction that the full potential of specialty and orphan brands can only be achieved when the needs and beliefs of patients and HCPs are equally appreciated and aligned.
"The Unifying Effect is at the heart of a true partnership between our agency and our clients to unite patients and healthcare providers through empathy, understanding, and shared responsibility," said Dudnyk President Christopher Tobias, PhD. "As the healthcare landscape continues to evolve, empowered patients have become a driving force in their own care. Uniting HCPs and the patients they serve by helping them understand each other on a deeper level will undoubtedly lead to better health outcomes, and ultimately, to the realization of full brand potential."
The launch includes a new web site that illustrates Dudnyk's extensive experience and showcases its enduring expertise in the rare disease and specialty pharmaceutical areas.
Examples of the power of The Unifying Effect are included throughout.
Dudnyk is an independently owned, award-winning, full-service healthcare advertising agency. www.dudnyk.com.
Contact: Heather Brucker