Dudnyk news
Dudnyk to sponsor The Pathway School’s golf tournament
15th Annual FORE! the kids is school’s largest annual fundraiser
February 16, 2012, Horsham, PA – Dudnyk, as part of its ongoing commitment to The Pathway School, is the lead sponsor of the 15th Annual FORE! the kids golf outing. The event will be held on Tuesday, May 15, at the RiverCrest Golf Club & Preserve in Phoenixville, PA, and all proceeds will benefit The Pathway School’s educational and therapeutic programs and services for children and young adults with special needs.
Dudnyk to reveal secrets of medical device branding at industry conference
Agency executives to moderate session on effective branding at the 17th Annual Medical Devices, 2012: A Frost & Sullivan Executive MindXchange
February 7, 2012, Carlsbad, CA/Horsham, PA–Dudnyk will sponsor and moderate a breakout session titled “Branding Effectively in the Absence of Comparative Effectiveness Data” at the 17th Annual Medical Devices, 2012: A Frost & Sullivan Executive MindXchange event next month in California. The event will be held from March 11 through March 13, at the Loews Coronado Bay Resort in Coronado, CA.
The interactive session, which starts at 2:30 pm on Tuesday, March 13, will be facilitated by Christopher Tobias, PhD, Executive Vice President, Chief Scientific Officer at Dudnyk.
Dudnyk receives three awards from jury of its peers
January 24, 2012, Carlsbad, CA and Horsham, PA—The Internet lines were opened and the industry has spoken: Dudnyk won two gold awards and one silver from the recent Pharma Choice Awards competition.
Dudnyk won the gold in the print DTC/DTP category for the “Cinryze: Ryze Above” campaign, and also for “Dudnyk: Market Value,” in the print self-promotion category. “Cavitron: Scaling New Heights” won a silver award in the print professional category.
These honors weren’t the result of heated discussion between the pharma marketing equivalents of A- and B-list celebrity judges, though; the Pharma Choice distinction is unique because each lauded company is getting a nod from its peers. PM360 magazine readers—who are pharma, biotech, and medical device marketing professionals—act as judges, making the best of the best clear following thousands of online votes.
Biotechs in Southern California have a new marketing expert called Dudnyk
Award-winning healthcare agency announces expansion to Carlsbad area
January 17, 2012, Carlsbad, CA/Horsham, PA – Dudnyk, in response to an unmet need among the nearly 1,000 biotech companies in southern California, announced today that it has opened an office in Carlsbad, a short drive from San Diego. Scott Greisler, who has been named SVP, General Manager, has relocated from the agency’s Philadelphia headquarters to lead the operational management of the new, full-service office.
Dudnyk names new SVP, Strategic Planning and Account Management
Pharma industry veteran Drew Desjardins moves from client side to agency side
January 4, 2012, Horsham, PA – After nearly two decades in pharmaceutical marketing at Wyeth and then Pfizer, industry veteran Drew Desjardins has joined Dudnyk as Senior Vice President, Strategic Planning and Account Management. Drew’s appointment is yet additional evidence of the remarkable growth the 20-year-old agency is experiencing.
“I have always regarded Dudnyk as a strong creative agency, and I am incredibly excited by the opportunity to join them in building the agency of the future,” Desjardins said.