Dudnyk news
Dudnyk receives three awards from jury of its peers
January 24, 2012, Carlsbad, CA and Horsham, PA—The Internet lines were opened and the industry has spoken: Dudnyk won two gold awards and one silver from the recent Pharma Choice Awards competition.
Dudnyk won the gold in the print DTC/DTP category for the “Cinryze: Ryze Above” campaign, and also for “Dudnyk: Market Value,” in the print self-promotion category. “Cavitron: Scaling New Heights” won a silver award in the print professional category.
These honors weren’t the result of heated discussion between the pharma marketing equivalents of A- and B-list celebrity judges, though; the Pharma Choice distinction is unique because each lauded company is getting a nod from its peers. PM360 magazine readers—who are pharma, biotech, and medical device marketing professionals—act as judges, making the best of the best clear following thousands of online votes.
Biotechs in Southern California have a new marketing expert called Dudnyk
Award-winning healthcare agency announces expansion to Carlsbad area
January 17, 2012, Carlsbad, CA/Horsham, PA – Dudnyk, in response to an unmet need among the nearly 1,000 biotech companies in southern California, announced today that it has opened an office in Carlsbad, a short drive from San Diego. Scott Greisler, who has been named SVP, General Manager, has relocated from the agency’s Philadelphia headquarters to lead the operational management of the new, full-service office.
“Commercial development teams in biotech companies are facing increasing pressure,” Greisler said. “Because companies are leaner than ever, they often lack the full power of pharma marketing departments in terms of planning, strategy, or brand development. By setting up shop in close proximity to the companies who need us most, Dudnyk will be in the best position to offer expertise and work in partnership with biotech companies to bring their revolutionary brands to successful commercial launch.”
Dudnyk names new SVP, Strategic Planning and Account Management
Pharma industry veteran Drew Desjardins moves from client side to agency side
January 4, 2012, Horsham, PA – After nearly two decades in pharmaceutical marketing at Wyeth and then Pfizer, industry veteran Drew Desjardins has joined Dudnyk as Senior Vice President, Strategic Planning and Account Management. Drew’s appointment is yet additional evidence of the remarkable growth the 20-year-old agency is experiencing.
“I have always regarded Dudnyk as a strong creative agency, and I am incredibly excited by the opportunity to join them in building the agency of the future,” Desjardins said.
Dudnyk creative director discusses the power of unbranded campaigns
To get their message heard in today’s environment, companies may want to consider unbranded marketing for changing behavior. “It’s a medium that’s as impactful as any branded communication,” writes Laurie Bartolomeo, Creative Director, Copy, in her guest column for Medical Marketing & Media (MM&M). She parses the good, the bad, and the uninspired in a review of recent unbranded ads.
PharmaVoice features Dudnyk in the 2012 Year in Preview issue
Dudnyk’s strategic experts, Drew Desjardins, Senior Vice President of Strategic Planning and Account Management, and Lynn Paolicelli, Vice President, Director of Digital Strategy, share their marketing insight in the featured articles of the November/December issue of PharmaVoice. Drew illustrates how an integrated strategy can help generate more marketing opportunities in healthcare promotion. Lynn discusses how sales representatives of the future will need to take a larger role in helping companies achieve business goals. Drew and Lynn are featured among top strategists in the healthcare industry.