Comments for Dudnyk http://dudnyk.com Bold Healthcare Branding Mon, 10 Dec 2012 18:40:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Communication crossroads: a guest post by Nancy Bacher Long by Drew Desjardins http://dudnyk.com/communication-crossroads/#comment-685 Drew Desjardins Mon, 10 Dec 2012 18:40:16 +0000 http://dudnyk.com/?p=1916#comment-685 Love your post, Nancy - very provocative. But I do have to ask the question, "Can't we all just get along?!" Traditionally, advertising and PR have been separate entities trying to accomplish totally different objectives. But in today's world the lines have become blurred. People don't want to just consume news and information, they want to interact with it. That's where the power of a brand really comes through. Successful mega-brands find a way to make all of their communications vehicles work together. And the sooner we all realize that, the sooner we can all share in the success of the brands we support. Love your post, Nancy – very provocative. But I do have to ask the question, “Can’t we all just get along?!” Traditionally, advertising and PR have been separate entities trying to accomplish totally different objectives. But in today’s world the lines have become blurred. People don’t want to just consume news and information, they want to interact with it. That’s where the power of a brand really comes through. Successful mega-brands find a way to make all of their communications vehicles work together. And the sooner we all realize that, the sooner we can all share in the success of the brands we support.

]]> Comment on 3 lessons I wish I’d learned as a brand manager now that I’m on the agency side of the business by Jini Mathai http://dudnyk.com/3-lessons-i%e2%80%99d-learned-brand-manager-i%e2%80%99m-agency-side-business/#comment-704 Jini Mathai Wed, 01 Feb 2012 13:32:00 +0000 http://dudnyk.com/?p=2065#comment-704 Very true as a healthcare advertising professional i agree to your view point, its more than just creative copy or design, the approach and thought is what is scaleable. Very true as a healthcare advertising professional i agree to your view point, its more than just creative copy or design, the approach and thought is what is scaleable.

]]> Comment on 3 lessons I wish I’d learned as a brand manager now that I’m on the agency side of the business by Craig Rohrbaugh http://dudnyk.com/3-lessons-i%e2%80%99d-learned-brand-manager-i%e2%80%99m-agency-side-business/#comment-694 Craig Rohrbaugh Sat, 21 Jan 2012 23:15:06 +0000 http://dudnyk.com/?p=2065#comment-694 Great job of explaining this dynamic. Your experience on the client side gives you great perspective to share with individuals still in those positions. Great job of explaining this dynamic. Your experience on the client side gives you great perspective to share with individuals still in those positions.

]]> Comment on 3 lessons I wish I’d learned as a brand manager now that I’m on the agency side of the business by Drew Desjardins http://dudnyk.com/3-lessons-i%e2%80%99d-learned-brand-manager-i%e2%80%99m-agency-side-business/#comment-686 Drew Desjardins Fri, 20 Jan 2012 18:47:45 +0000 http://dudnyk.com/?p=2065#comment-686 Thanks everyone! I've been fortunate in my career to work with some really fantastic agencies... 30 West, Wyeth's in-house agency, who "broke me in" properly as a client and Euro RSCG Life Chelsea, who really helped me grow as a client and brand manager. Not only do I have a very fond place in my heart for those agencies, but a lot of great and enduring friendships as well. This is an exciting new chapter in my career and I can't tell you how thrilled I am to be working with such a great and talented group of people here at Dudnyk! Thanks everyone! I’ve been fortunate in my career to work with some really fantastic agencies… 30 West, Wyeth’s in-house agency, who “broke me in” properly as a client and Euro RSCG Life Chelsea, who really helped me grow as a client and brand manager. Not only do I have a very fond place in my heart for those agencies, but a lot of great and enduring friendships as well. This is an exciting new chapter in my career and I can’t tell you how thrilled I am to be working with such a great and talented group of people here at Dudnyk!

]]> Comment on 3 lessons I wish I’d learned as a brand manager now that I’m on the agency side of the business by Brian Formica http://dudnyk.com/3-lessons-i%e2%80%99d-learned-brand-manager-i%e2%80%99m-agency-side-business/#comment-682 Brian Formica Fri, 20 Jan 2012 18:12:41 +0000 http://dudnyk.com/?p=2065#comment-682 Nice insight. Often I have tried to give clients an experience on the agency side, so they can truly understand how hard their agency team is working but given the right amount of time and budget produces success. Nice insight. Often I have tried to give clients an experience on the agency side, so they can truly understand how hard their agency team is working but given the right amount of time and budget produces success.

]]> Comment on 3 lessons I wish I’d learned as a brand manager now that I’m on the agency side of the business by Tara http://dudnyk.com/3-lessons-i%e2%80%99d-learned-brand-manager-i%e2%80%99m-agency-side-business/#comment-680 Tara Fri, 20 Jan 2012 17:52:24 +0000 http://dudnyk.com/?p=2065#comment-680 Wow! Thank you so much for posting, you nailed it. Any creative person in any agency would agree with all these points. You sure you're not one of us? Wow! Thank you so much for posting, you nailed it. Any creative person in any agency would agree with all these points. You sure you’re not one of us?

]]> Comment on 3 lessons I wish I’d learned as a brand manager now that I’m on the agency side of the business by Kristin Morris http://dudnyk.com/3-lessons-i%e2%80%99d-learned-brand-manager-i%e2%80%99m-agency-side-business/#comment-679 Kristin Morris Fri, 20 Jan 2012 17:48:49 +0000 http://dudnyk.com/?p=2065#comment-679 Great perspective, #1 especially. Rushing the creative process will impact everyone on both sides. Believe that we WANT to give you the best creative possible, and trust us to help you reach those end goals. Great perspective, #1 especially. Rushing the creative process will impact everyone on both sides. Believe that we WANT to give you the best creative possible, and trust us to help you reach those end goals.

]]> Comment on 5 tips for thinking outside the biopharma brand box by Tara http://dudnyk.com/5-tips-for-thinking-outside-the-biopharma-brand-box/#comment-673 Tara Fri, 20 Jan 2012 17:40:51 +0000 http://creativerxawards.com/dudnyk/?p=86#comment-673 Bold creative that is laser focused and on strategy is how brands should be brought to life. The more watered down the positioning/messaging/creative is, the less impact the brand will have in the market. Bold creative that is laser focused and on strategy is how brands should be brought to life. The more watered down the positioning/messaging/creative is, the less impact the brand will have in the market.

]]> Comment on 3 lessons I wish I’d learned as a brand manager now that I’m on the agency side of the business by Fxp http://dudnyk.com/3-lessons-i%e2%80%99d-learned-brand-manager-i%e2%80%99m-agency-side-business/#comment-672 Fxp Fri, 20 Jan 2012 17:37:31 +0000 http://dudnyk.com/?p=2065#comment-672 Most of all, I'm hoping that Drew's old agency teams read this, then please call, write, and have it framed as a testimonial of how much he appreciated all of you... But it is great to have him here with us, what a talent! Most of all, I’m hoping that Drew’s old agency teams read this, then please call, write, and have it framed as a testimonial of how much he appreciated all of you…

But it is great to have him here with us, what a talent!

]]> Comment on Women want it all: secrets of mothering AND managing biotech brands by Tara http://dudnyk.com/women-want-it-all-secrets-of-mothering-and-managing-biotech-brands/#comment-669 Tara Fri, 20 Jan 2012 17:33:31 +0000 http://creativerxawards.com/dudnyk/?p=188#comment-669 You can do both and do it well. The tips you gave are great..even using your iPad or iPhone you can always use the notes function to keep to do lists or jot down those ideas while you're in the middle of a dance class, game, playdate..etc. It all comes down to time management to make it all work. You can do both and do it well. The tips you gave are great..even using your iPad or iPhone you can always use the notes function to keep to do lists or jot down those ideas while you’re in the middle of a dance class, game, playdate..etc. It all comes down to time management to make it all work.

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