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Ashley Zamorski reviews John Kotter book

Members of our team shared books they read this year that changed their thinking—about work, life, and the world around us.

Ashley Zamorski, Senior Account Executive, went looking for practical ways to improve as a leader and found an 8-step process.

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Dudnyk Countdown to the Holidays: 10

Members of our team shared books they read this year that changed their thinking—about work, life, and the world around us.

Kristin Morris, Group Copy Supervisor, kicks off our countdown book series with a review of Wild: From Lost to Found on the Pacific Crest Trail by Cheryl Strayed. Kristin describes the 4 lessons she learned from this best seller, which was made into a 2015 major motion picture starring Reese Witherspoon and Laura Dern.

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Dudnyk infographic on how physicians search

Physicians will change treatment decisions based on their search results.

Physicians acknowledge that the results of search influence their clinical decisions; in one study, 93% of physicians said that they take action as a result of their search, and 55% reported having changed an initial diagnosis based on information they found online.

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Dudnyk senior media planner discusses merits of programmatic buying

Dudnyk's senior media planner, Dani Barsky, weighs in with a call to action for the pharma industry.

In today’s healthcare mediascape, programmatic buying, which has been an industry buzzword for a couple of years now, is becoming a much more prevalent player and clearly can no longer be ignored by the pharmaceutical and medical device companies.

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